About Us

Who we are

Who We Are

Founder Peter Boyd and his team have spent many years working with Leaders who excel in their field.

The Time4Good team has worked on all sides of the chronic imbalance of demand and supply for quality attention; needing the time of others that was in too short supply, helping leaders filter inbound enquiries, and not having nearly enough time themselves.

For more, please see our Founder & Advisory group

What we do

What We Do

Time4Good helps the world’s busiest people better engage with everyone in their inbox – while benefiting great causes with every interaction.

We do this through creating draws and other tailored services for each of our members.

For more, please see How It Works

Why we do it

Why We Do It

Our goal is to improve the lives of millions by maximizing the impact of the world’s busiest people.

Business must be a force for good in the world, and help solve society’s most pressing problems. I have spent time with the Virgin Group, Carbon War Room, The B Team, Yale, McKinsey & Co and many others – and all helped inform this core belief. While I have more experience trying to help solve climate change, there are many great causes that could create more impact with better support.

In just a few decades our lives have evolved from receiving a few hand-written letters per week to receiving hundreds of emails, texts and other forms of media bombardment during an already over-scheduled working day. Our supply of time has remained almost fixed – the same waking hours, and the same brain that cannot multi-task. There is no more pressing, nor enduring market failure - and no commodity more precious - than the use of our time.

Peter Boyd – Founder & CEO

Time4Good is working to create a true win-win:

  • Previously inundated Leaders can finish each day digitally decluttered - with all requests answered and filtered
  • Rising Stars seeking the Leaders’ time can cut out the no-reply limbo. They are able to participate in a fair and transparent process, and always know where they stand
  • Charities throughout the world receive 90 percent of the revenue from each interaction, helping them become better known and better able to fulfill their mission
  • Participants on Time4Good can all be more impactful, and feel better connected to each other
Win win

Founder & Advisory Group

Time4Good is incredibly fortunate to benefit from the support and advice of amazing individuals. Not all of them are listed here due to the nature of their current responsibilities, but we are grateful to them all.


Peter Boyd

Peter is Founder & CEO of Time4Good and Executive Fellow at Yale University’s Center for Business and the Environment. He has been advising The B Team on their ‘Net-Zero by 2050’ initiative in the lead up to COP21 in Paris; and other high-growth organizations on strategy, marketing, climate change solutions and entrepreneurial opportunity. Peter was previously COO of Sir Richard Branson’s Carbon War Room, after more than 10 years with the Virgin Group (including CEO of Virgin Mobile South Africa), after his first job at McKinsey & Co. He is originally from Edinburgh, Scotland; educated at University of Oxford; and now lives in Westport, CT USA - serving on the board of Earthplace and the town’s Green Task Force.


Jose Maria Figueres

After a successful business career (1979-1987), José María served as Minister of State and was later elected President of Costa Rica (1994-1998) at the age of 39. As President he created a comprehensive national development strategy based on the tenets of sustainability: sound economics, investment in human development, and a strong alliance with nature. He was also the first CEO of the World Economic Forum, where he strengthened global corporate ties to social and governmental sectors. Later he was named CEO of Concordia 21, dedicated to supporting organizations that promote development and democratic values around the world.

José María was first Chairman for The Carbon War Room in 2009, and in 2013 helped launch the Global Ocean Commission to formulate politically and technically feasible recommendations to address key issues facing the high seas. He currently serves as its Co-Chair. José María holds an engineering degree from the U.S. Military Academy at West Point, and a Master's in Public Administration from the Kennedy School of Government at Harvard University.


Bill Finch

Bill Finch was born and raised in Bridgeport, CT, and served as its mayor from 2008 to 2015. He served on a platform of job creation, economic recovery and sustainability leadership. While in office, he co-chaired a national climate-action committee at the US Conference of Mayors. He was also a leader on safety; serving on the Mayors Against Illegal Guns, and achieving the lowest crime rate for Briegeport in forty years. Following his term as mayor, Bill is helping other municipalities create and implement sustainability plans, and is working on the creation of the Mayors’ Institute for Sustainability (to be modeled on the Mayors’ Institute for City Design).


Amy Keller

Amy is Vice President of The Artemis Agency, leading efforts on issues including global poverty and disease alleviation, the environment, wildlife conservation, the use of technology and its social impact, gender equality, and education. Keller executes strategies to ensure overall fundraising success, achieving over $100m raised in her career. She is a highly skilled project manager in the social impact space and a strategist in international public policy at the intersection of government, NGO, business, and the global citizen. Recent projects include Live Earth with Al Gore and Kevin Wall, Road To Paris and the Climate Reality Project. Prior to Live Earth, Keller worked with XPRIZE, LA Biomed, The American Red Cross, ONE + (RED), United Nations Foundation, Green Cross among others.


James Kydd

James started his career in advertising agencies before moving to Virgin in 1992. Initially tasked with transforming the advertising for Virgin Atlantic from a price orientation to a more brand building approach, he ended up staying at Virgin for 16 years. During this time he worked on many of the significant launches, including Virgin Money and Virgin Mobile, before overseeing the merger of NTL/Telewest/Virgin Mobile into Virgin Media as MD of Brand &Marketing. He also helped launch the V Festival and played a key role in the establishment of Virgin Unite.

Currently he is Director of Marketing at Purplebricks, a new kind of ‘hybrid’ estate agency that has taken the UK by storm going from zero to the third biggest estate agency in the country in just 2 years. He has been involved with Purplebricks from a very early stage, including the fundraising, design of the website and customer experience as well as all the marketing, which has won numerous awards. Actively involved in a number of other early stage businesses, such as evemattress.co.ukand ao.com, his love of start-up businesses knows no bounds.


Virginia Newton

Ginna is CFO of Friends of the National Zoo, The 501(c)3 of the Smithsonian's National Zoo. Previously she was CFO of Carbon War Room, and prior to that gained more than 15 years of leadership experience organizing and streamlining companies. Her significant quality systems training, ISO and TQM training and HAACP training offer additional layers to her understanding of the complexities of the corporate entity. Her achievements have been featured in Smart Money magazine, as well as other industry and business media. Her strategic approach to growing a business was demonstrated in her previous work as President of Old Dominion Enterprises, Inc. and as Quality Systems Manager of the Louis Dreyfus Corporation, where her systems development and process improvements delivered impressive bottom-line results.


Thomas J. Timmins

Thomas J. Timmins is a Senior Partner at Gowlings law firm in Toronto. He presently serves as the Chair of Gowlings' Global Renewable Energy Practice Group and as a member of the executive committee of Gowlings’ China and East Asia Initiative. He also serves as a board member of the Canadian Solar Industries Association (CanSIA) and as a member of the United Nations Environment Programme Finance Initiative (UNEP FI) Greenhouse Gas Protocol Working Group. Tom sits on several other public, private and social sector boards, and is a regular speaker and law school lecturer on clean energy project development, project finance, renewable energy policy development, energy storage and demand response technology initiatives.


Marieke Van Schaik

Marieke van Schaik is managing director of the Dutch Charity Lotteries (Postcode Lottery, BankGiro Lottery, Friends Lottery) since 2009. Marieke holds a degree in International Relations from the University of Amsterdam. She started her career as a project manager in DOEN Foundation before joining the Lotteries in 2000. After various positions in the department she became head of the team in 2006 and managing director of the three lotteries in 2009. Marieke chairs the team of 3 managing directors and has politics & licenses, charities, communications, customer services and human resources in her portfolio.

The Dutch Charity Lotteries have a mission to raise funds for charities. Fifty percent of the proceeds of the lottery goes to more than 200 charities. The Postcode Lottery supports organizations working for people and planet, the BankGiro Lottery supports culture and the Friends Lottery supports health and wellbeing. The international Postcode Lotteries are the third largest private donor in the world.


Stan Wiechers

Stan Wiechers is a structural analyst and ubiquitous computing expert. Currently he is the CTO of Hexagram, a NYC-based startup specializing in artificial life and narrative intelligence. He co-founded the mobile analytics service, PercentMobile as well as Semapedia.org—a crowd sourced QR code project featured in the Wall Street Journal, The New York Times, and Der Spiegel. He worked for Nike, IBM, Nokia and various other companies.