Elbi empowers you to make a difference in minutes to people all over the world. How? By uniting you with charitable projects that need your digital creativity. Elbi is a free app, launched in September 2015 on iTunes in the UK, US and Ireland. It is a non-profit organisation which works with dozens of charities to bring philanthropy to mobile-focused millennials everyday. The London-based team is led by CEO Emma Mulqueeny and the app was co-founded and is funded by supermodel and philanthropist Natalia Vodianova and Timon Afinsky. They wanted to drive a new generation of supporters to charities by making it easy for them to do small charitable acts in minutes using their phone. Now, thanks to Elbi, helping children in a Ugandan orphanage can be as easy and quick as posting a picture on Instagram.