Founded in the belief that the private sector can, and must, redefine both its responsibilities and its own terms of success, we are developing a ‘Plan B’ – for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit. Plan A – where business has been motivated primarily by profit – is no longer an option. We are focused on driving action to meet a set of Challenges that underpin Plan B – by starting ‘at home’ in our own companies, taking collective action to scale systemic solutions and using our voice where we can make a difference.