Our ambition is that all children and young people are able to reach their potential. To do this we are pressing for change on three key themes: Support for children and families Children are suffering because they don't get help early enough. We are calling on government to invest in support. Fair deal for young people Being young isn’t easy. Being young and disadvantaged is harder. This needs to be recognised. Tackling child neglect early Neglect is the most common form of abuse. We are pushing for government to develop a joined up strategy to tackle it.